Acquiring control of competitors in the same or similar markets with the same or similar products is known as ________.
A)market penetration
B)product development
C)vertical integration
D)horizontal integration

Question

Quizplus · Accepted Answer

D) Horizontal integration occurs when a firm gains control of competitors in the same or similar markets.Market penetration refers to boosting sales of current products with aggressive selling and marketing.Product development is a concentration strategy that involves improving current products.Vertical integration is a strategy that involves expansion through raw material production or direct sales.

Acquiring Control of Competitors in the Same or Similar Markets