Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?
A) Net casting
B) Research distribution
C) Entrepreneurial marketing
D) Open innovation

Question

Quizplus · Accepted Answer

Open innovation refers to the practice of reaching out to external parties, including universities, suppliers, customers, and others, in order to collaborate on research projects and develop new innovations. This approach contrasts with closed innovation, where all research and development is conducted internally within a firm.

Reaching Out to Universities, Suppliers, Customers, and Others in a Move