Question 1

If you were observing workers performing a task and recording the results, you be completing a ______.
A) structured observation
B) structured record review
C) personal interview
D) individually administered survey

Accepted Answer

Structured observation involves observing and recording specific behaviors or events in a systematic manner. In this scenario, the observer is watching workers perform a task and recording the results, which is an example of structured observation. The other options, such as structured record review, personal interview, and individually administered survey, do not fit the scenario as they involve different methods of data collection.

Question 2

Why is the following survey question inappropriate? "Did you enjoy watching and listening to the CD of the concert?"
A) The question is not specific about which concert.
B) The question is not in context.
C) The question is a double-barreled question.
D) The question is not in correct syntax.

Accepted Answer

The question is a double-barreled question because it is asking about both watching and listening to the CD, which could mean that the respondent may have enjoyed one aspect but not the other. It would be better to ask separate questions about watching and listening.

Question 3

Imagine you are preparing a survey instrument. Which one of the following should you NOT include in your survey?
A) headings and subheadings to guide the respondent
B) bold typeface to emphasize key points
C) casual font to capture the attention of the respondents
D) adequate white space to make the survey look more inviting

Accepted Answer

Casual font may make the survey look unprofessional and difficult to read, potentially leading to lower response rates and inaccurate data. It is important to use a clear and legible font to ensure the questions are easy to understand.

Question 4

If you were stopped in a shopping mall and asked to complete a survey in the presence of the individual who stopped you, what type of survey would you be completing?
A) mail survey
B) self-administered survey
C) personal interview
D) individually administered survey

Accepted Answer

The answer of If you were stopped in a shopping...

Question 5

When writing survey questions, it is important ensure that there is a clear relationship between each survey question and the ______.
A) final outcome
B) data analysis
C) respondent's answers
D) survey's objectives

Accepted Answer

The survey questions should be aligned with the survey's objectives in order to gather relevant data that can be used for analysis and to achieve the desired outcomes. It is important to ensure that each question is focused and specific to avoid confusion and ensure accuracy in responses.

Question 6

If you were reviewing student research papers looking for specific information and recording the results, you be completing a ______.
A) structured observation
B) structured record review
C) personal interview
D) individually administered survey

Accepted Answer

A structured record review is the most appropriate choice for reviewing student research papers and recording the results. This method involves the structured and systematic review of records or documents, with the goal of extracting specific information. The other options (structured observation, personal interview, individually administered survey) are not appropriate for reviewing student research papers.

Question 7

Which one of the following guidelines did your textbook authors NOT suggest when printing a survey?
A) single spacing, eliminating the cover page
B) stapling in the upper left corner for longer surveys
C) spiral binding or printing in booklet format for extremely long surveys
D) printing on two sides of a sheet of paper for surveys less than three pages

Accepted Answer

The textbook authors did not suggest single spacing and eliminating the cover page when printing a survey. They recommended double spacing and including a cover page with a title and brief description of the survey.

Question 8

Which one of the following would you typically NOT include in a survey plan?
A) estimated costs for developing and administering the survey, and analyzing the survey data
B) the phases and steps necessary for completing the survey development
C) a timeline for completing each phase of the survey
D) operational definitions of the objectives the number of questions needed to meet the survey objectives

Accepted Answer

Operational definitions and the number of questions needed to meet survey objectives should be included in a survey plan. Thus, the answer would be the option that would not typically be included in a survey plan.

Question 9

What rating scale would be most appropriate for responding to a survey question that asks, "How well did the product meet your expectations?"
A) A: poor; B: below average; C: average; D: above average; E: excellent
B) A: disagree; B: disagree somewhat; C: agree somewhat; D: agree altogether
C) A: not at all; B: somewhat; C: mostly; D: all
D) A: did not meet expectations; B: met expectations somewhat; C: mostly met expectations; D:met all expectations

Accepted Answer

Option D directly addresses the question's focus on how well the product met expectations, using a scale that precisely measures the degree of fulfillment of those expectations.

Question 10

Why is "Do you drink a lot?" an unacceptable survey question?
A) It is not concrete and clear.
B) It may be biased for race or sex.
C) It is not in correct syntax.
D) It is too private and sensitive.

Accepted Answer

D  The question "Do you drink a lot?" is vague and lacks specificity, making it unclear what "a lot" means. Additionally, it touches on personal habits that may be considered private or sensitive, potentially making respondents uncomfortable.

Question 11

When developing a survey, what should the survey researcher begin each group of survey questions with?
A) a simple question
B) a definition of the topic of the questions
C) an admonition to answer correctly and honestly
D) an explanation of the questions' purpose

Accepted Answer

The answer of When developing a survey, what should the...

Question 12

You are preparing the front page of a survey you developed. Which one of the following should you include on the front page?
A) title, logo, appeal, and instructions
B) title and instructions
C) title and logo
D) appeal and instructions

Accepted Answer

The front page of a survey should include a title to clearly communicate the purpose of the survey, a logo to establish branding and create visual interest, an appeal to encourage participation, and instructions to ensure that respondents understand how to complete the survey. Including only a title and instructions (B) or only a title and logo (C) may not provide enough motivation for respondents to participate, and including only an appeal and instructions (D) may not provide enough context for what the survey is about.

Question 13

When should a survey researcher include an open-ended survey question?
A) anytime they want to
B) when they do not plan to use numerical responses
C) when they cannot predict possible responses
D) when the survey objectives are general and not specific

Accepted Answer

Open-ended questions are appropriate when the researcher cannot predict possible responses. This allows for more diverse and unpredictable feedback from respondents. However, it is important to balance open-ended questions with closed-ended questions to ensure efficient data collection and analysis.

Question 14

What are nonsampling measurement errors?
A) errors resulting from respondents not being chosen randomly from the population
B) errors resulting from respondents failing to answer questions or return the survey
C) errors that occur during analysis and interpretation of survey data
D) errors that occur because of poor survey design or administration

Accepted Answer

Nonsampling measurement errors occur due to issues in survey design or administration, such as poorly worded questions or interviewer bias.

Question 15

Which one of the following is NOT one of the 6 recommended items to include in survey instructions?
A) who is sponsoring or conducting the survey
B) importance of completing the survey to the best of ability
C) how respondents will be compensated for their time
D) a thank you to respondents for their cooperation

Accepted Answer

While compensating respondents for their time is a good practice, it is not one of the six recommended items to include in survey instructions. The other options (A, B, D) are all recommended items to include.

Question 16

If you were stopped in a shopping mall and asked to complete a survey involving direct contact between the survey researcher and you, what type of survey would you be completing?
A) mail survey
B) self-administered survey
C) personal interview
D) individually administered survey

Accepted Answer

A personal interview involves direct contact between the survey researcher and the respondent, which is what is described in the scenario provided. Mail surveys are completed and returned through the mail, self-administered surveys are completed by the respondent without the presence of a researcher, and individually administered surveys can refer to any type of survey where the researcher is present, but does not necessarily involve direct contact between the researcher and the respondent.

Question 17

What rating scale would be most appropriate for responding to a survey question that asks, "How much time should a student study each week for an undergraduate college course?"
A) A: not much; B: a little; C: an average amount; D: a lot; E: almost always
B) A: 0-30 min; B: 31-60 min; C: 61-120 min; D: more than 120 min
C) A: 0-1 hr; B: 1-2 hr; C: 2-3 hr; D: more than 3 hr
D) A: below average; B: average; C: above average; D: no opinion

Accepted Answer

Option B provides specific time ranges, making it easier to quantify and compare responses accurately.

Question 18

Survey researchers should write questions at what readability level?
A) moderate readability level
B) readability level of the survey population
C) low readability level
D) high readability level

Accepted Answer

The answer of Survey researchers should write questions at what...

Question 19

What type of question is the following: "If the organization where you work offered netiquette workshops, would you attend?"

A) free choice
B) semantic differential
C) forced choice
D) ranking

Accepted Answer

The answer of What type of question is the following:...

Question 20

What type of question is the following: "Please circle the number that best represents how you are currently feeling."
$$\begin{array} { | c | c | c | c | c | } 
\hline \text { Happy } & & & & \text { Sad } \
\hline 1 & 2 & 3 & 4 & 5 \
\hline
\end{array}$$
A) free choice
B) semantic differential
C) forced choice
D) ranking

Accepted Answer

This question is an example of a semantic differential scale, which is used to measure the connotative meaning of objects, events, and concepts. The respondents specify their level of agreement to a statement by indicating a position along a scale between two bipolar adjectives (in this case, "Happy" and "Sad").

Quiz 9: How Do We Construct and Administer Surveys and Use Survey Data

If you were observing workers performing a task and recording the results, you be completing a ______.

Why is the following survey question inappropriate? "Did you enjoy watching and listening to the CD of the concert?"

Imagine you are preparing a survey instrument. Which one of the following should you NOT include in your survey?

If you were stopped in a shopping mall and asked to complete a survey in the presence of the individual who stopped you, what type of survey would you be completing?

When writing survey questions, it is important ensure that there is a clear relationship between each survey question and the ______.

If you were reviewing student research papers looking for specific information and recording the results, you be completing a ______.

Which one of the following guidelines did your textbook authors NOT suggest when printing a survey?

Which one of the following would you typically NOT include in a survey plan?

What rating scale would be most appropriate for responding to a survey question that asks, "How well did the product meet your expectations?"

Why is "Do you drink a lot?" an unacceptable survey question?

When developing a survey, what should the survey researcher begin each group of survey questions with?

You are preparing the front page of a survey you developed. Which one of the following should you include on the front page?

When should a survey researcher include an open-ended survey question?

What are nonsampling measurement errors?

Which one of the following is NOT one of the 6 recommended items to include in survey instructions?

If you were stopped in a shopping mall and asked to complete a survey involving direct contact between the survey researcher and you, what type of survey would you be completing?

What rating scale would be most appropriate for responding to a survey question that asks, "How much time should a student study each week for an undergraduate college course?"

Survey researchers should write questions at what readability level?

What type of question is the following: "If the organization where you work offered netiquette workshops, would you attend?"

What type of question is the following: "Please circle the number that best represents how you are currently feeling." $\begin{array} { | c | c | c | c | c | } \hline \text { Happy } & & & & \text { Sad } \\\hline 1 & 2 & 3 & 4 & 5 \\\hline\end{array}$