Saving money is a more important driver of channel choice than convenience for most service customers.

Question

Quizplus · Accepted Answer

Studies and consumer behavior trends show that while saving money is important, convenience often plays a more significant role in channel choice for service customers, especially in the context of digital and online services. Convenience factors such as ease of use, time savings, and accessibility can outweigh cost considerations in many service decisions.

Saving Money Is a More Important Driver of Channel Choice