Among customers from a high-context Asian culture, which expectation about service encounters would be most likely?
A)Emphasising the outcome of a service more than the process
B)Responsiveness to customer wishes above management directives
C)Being focused on goals
D)Giving little weight to tradition
E)Not having any expectations for the service encounter

Question

Quizplus · Accepted Answer

In high-context cultures such as those found in Asia, relationships and social harmony are highly valued. Customers expect a high level of hospitality and responsiveness to their needs, even if it means going against formal management directives. Building positive relationships with customers is crucial for businesses in these cultures.

Among Customers from a High-Context Asian Culture, Which Expectation About