Which of the following is not a strategic use of the service-system design matrix?
A) Enabling systematic integration of operations and marketing strategy
B) Design of the service package
C) Comparing how other firms deliver specific services
D) Indicating evolutionary or life cycle changes that might be in order as the firm grows
E) Clarifying exactly which combination of service delivery the firm is in fact providing

Question

Quizplus · Accepted Answer

The design of the service package is not a strategic use of the service-system design matrix. The matrix is more focused on understanding and improving service delivery and operations rather than designing the service package itself.

Which of the Following Is Not a Strategic Use of the Service-System