Question 1

A core competency has three characteristics. Which of the following is not one of those characteristics?
A) It provides potential access to a wide variety of markets.
B) It provides a low cost.
C) It increases perceived customer benefit.
D) It is hard for competitors to imitate.

Accepted Answer

The three characteristics of a core competency are that it provides access to a wide variety of markets, increases perceived customer benefit, and is hard for competitors to imitate. Providing a low cost is not necessarily a characteristic of a core competency, although it may contribute to the competency in some cases.

Question 2

This phase includes the definition of the product architecture and the decomposition of the product into subsystems and components.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Accepted Answer

This phase is the System-level design phase, during which the product architecture is defined and subsystems and components are decomposed. The other phases focus on different aspects of product development such as conceptualization, implementation, testing, and production.

Question 3

This phase includes the complete specification of the geometry, materials, and tolerances of all the unique parts in the product and the identification of all the standard parts to be purchased from suppliers.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Accepted Answer

In the detail design phase, all the unique parts in the product are specified with their geometry, materials, and tolerances. Standard parts that are to be purchased from suppliers are also identified in this phase.

Question 4

Which of the following is not a typical phase of product development?
A) Concept development
B) Planning
C) System-level design
D) Early market feedback
E) Production/ramp-up

Accepted Answer

Early market feedback is actually a typical phase of product development, where the product is tested and evaluated by potential customers before its launch in the market. Thus, the correct answer is option D, which is not a typical phase of product development.

Question 5

An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to the current services offered by the firm. Which of the following is not a general factor to consider when determining this?
A) Similarity to current services
B) Similarity of expected customers to current customers
C) Similarity to current processes
D) Financial justification

Accepted Answer

The answer of An important issue when developing a new...

Question 6

The degree to which the product or service design specifications are met is:
A) conformance quality.
B) overall quality.
C) customer quality.
D) meaningful quality.
E) design quality.

Accepted Answer

Conformance quality refers to the degree to which a product or service meets the specified design criteria or standards. It focuses on the ability of the product or service to conform to the set requirements and specifications. Therefore, the degree to which the product or service design specifications are met is conformance quality.

Question 7

In this phase, the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Accepted Answer

In phase 1, the focus is on generating and evaluating product concepts based on the needs of the target market. This includes identifying customer needs and wants and developing initial ideas for how those needs can be addressed through a product. This phase is critical to the success of the project and sets the direction for subsequent phases.

Question 8

This phase involves the construction and evaluation of multiple preproduction versions of the product.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Accepted Answer

The testing and refinement phase involves constructing and evaluating multiple preproduction versions of the product to ensure it meets the desired standards and specifications before full-scale production.

Question 9

Performance measures discussed for development projects do not include
A) frequency of new product introductions.
B) yield.
C) percentage sales coming from very old products.
D) cost of materials and tooling.
E) conformance-reliability in use.

Accepted Answer

Percentage sales coming from very old products is not typically a performance measure for development projects, which focus on innovation and new product development rather than the sales of outdated products.

Question 10

In this phase, the product is made using the intended production system.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Accepted Answer

Production ramp-up is the phase where the product is made using the intended production system. This is the final step in the product development process where the product is manufactured at scale for distribution to customers. Hence, option E is the correct answer.

Question 11

The inherent value of the product in the marketplace is:
A) conformance quality.
B) overall quality.
C) customer quality.
D) meaningful quality.
E) design quality.

Accepted Answer

Design quality refers to the inherent value of the product as it is conceived and specified before any actual production takes place. It encompasses the features and characteristics that the product is intended to have to meet customer needs and expectations.

Quiz 3: Design of Products and Services

A core competency has three characteristics. Which of the following is not one of those characteristics?

This phase includes the definition of the product architecture and the decomposition of the product into subsystems and components.

This phase includes the complete specification of the geometry, materials, and tolerances of all the unique parts in the product and the identification of all the standard parts to be purchased from suppliers.

Which of the following is not a typical phase of product development?

An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to the current services offered by the firm. Which of the following is not a general factor to consider when determining this?

The degree to which the product or service design specifications are met is:

In this phase, the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing.

This phase involves the construction and evaluation of multiple preproduction versions of the product.

Performance measures discussed for development projects do not include

In this phase, the product is made using the intended production system.

The inherent value of the product in the marketplace is: