The correct order in the good-services continuum is
A) pure services - core Services - core goods - pure goods.
B) pure goods - pure services - core services - core goods.
C) pure goods - pure services - core goods - core services.
D) pure goods - core goods - core services - pure services.
E) core goods - core services - pure goods - pure services.

Question

Quizplus · Accepted Answer

The correct order in the good-services continuum is based on the level of tangibility, with pure goods being the most tangible and pure services being the least tangible. Therefore, the correct order is pure goods, core goods, core services, and pure services. Choice D is the only option that follows this correct order.

The Correct Order in the Good-Services Continuum Is