Question 1

There is a misperception that the market opportunity in Africa is limited because people are too poor.

Accepted Answer

Despite the perception of widespread poverty, Africa presents significant market opportunities due to its rapidly growing population, increasing urbanization, rising middle class, and advancements in technology and infrastructure, which are creating new consumer markets and investment opportunities.

Question 2

Which of the following pioneers of the digital revolution developed the URL, HTTP, and HTML, thus paving the way for the World Wide Web?

Accepted Answer

Tim Berners-Lee developed the URL (Uniform Resource Locator), HTTP (Hypertext Transfer Protocol), and HTML (Hypertext Markup Language). These technologies paved the way for the World Wide Web as we know it today. Robert Noyce and Jack Kilby are credited with the invention of the microchip, Vincent Atanasoff and Clifford Berry developed the first electronic computer, Vint Serf and Bob Kahn developed the TCP/IP protocol for communication over the internet, and Steve Jobs and Steve Wozniak co-founded Apple and developed the first Apple computer.

Question 3

A key player in the cell phone business who could have been first to market a cell phone camera is:

Accepted Answer

Motorola was the first company to develop and showcase a cell phone with a built-in camera in 1997, called the "StarTAC". This was years before camera phones became mainstream. Ericsson, Samsung, Sprint, and AT&T were all players in the cell phone industry during this time, but none of them were the first to market a cell phone camera.

Question 4

The Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access. Facebook, Twitter, and numerous other social media sites are blocked in China.

Accepted Answer

The Chinese government censors and monitors Internet traffic, and multiple social media sites are blocked in China, including Facebook and Twitter.

Question 5

The digital revolution is causing dramatic, desired changes in industry structures.

Accepted Answer

The answer of The digital revolution is causing dramatic, desired...

Question 6

An Internet site's address on the World Wide Web is a(n):

Accepted Answer

The answer of An Internet site's address on the World...

Question 7

The marginal cost of storing and distributing digitized products-music files, for example-is practically nothing.

Accepted Answer

This statement is true. Once a digitized product has been created, the cost to store and distribute it is minimal, as it can be easily replicated and transmitted through digital channels.

Question 8

E-mail within a computer network was made possible by the creation of a file-transfer program in 1972, which enabled an e-mail created by one network to be delivered to a computer on a different network.

Accepted Answer

The answer of E-mail within a computer network was made...

Question 9

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitization of analog sources of information, sounds, and images.

Accepted Answer

The statement is true. The digital revolution is a transformation of society resulting from technological advances that allow for the digitization of analog sources of information, sounds, and images.

Question 10

Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make?

Accepted Answer

Robert Noyce and Jack Kilby co-invented the silicon chip, also known as the integrated circuit, which is the foundation of modern electronics and has greatly impacted the digital revolution.

Question 11

Facebook, Google, Pinterest, Twitter, and Wikipedia represent which element of the marketing mix?

Accepted Answer

The answer of Facebook, Google, Pinterest, Twitter, and Wikipedia represent...

Question 12

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Accepted Answer

This statement is true. Claude Shannon did propose that all information media could be encoded in binary digits, or bits, in his 1948 technical report. This idea laid the foundation for the development of digital communication and information technology as we know it today.

Question 13

Because the Internet is global, no single country controls it.

Accepted Answer

The answer of Because the Internet is global, no single...

Question 14

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of the:

Accepted Answer

Claude Shannon's technical report, "A Mathematical Theory of Communication," published in 1948, laid the foundation for the field of information theory. While he made important contributions to other areas of technology, such as cryptography and digital circuit design, Shannon is most commonly associated with information theory.

Question 15

In the 1950s, which company used transistor technology licensed from Bell Labs to develop the transistor radio?

Accepted Answer

Sony was the company that used transistor technology licensed from Bell Labs to develop the transistor radio in the 1950s.

Question 16

Which of the following digital revolution pioneers were instrumental in created the "network of networks" that is now known as the Internet?

Accepted Answer

Vint Serf and Bob Kahn created the foundational communication protocols that enabled the connection of disparate networks, ultimately leading to the creation of the Internet. Robert Noyce and Jack Kilby are credited with inventing the microchip, which was important for the development of computers, but not directly related to the creation of the Internet. Vincent Atanasoff and Clifford Berry developed an early computer, the Atanasoff-Berry Computer (ABC), but did not contribute to the creation of the Internet. Steve Jobs and Steve Wozniak founded Apple and developed the first commercially successful personal computer, but did not play a role in creating the Internet. Tim Berners-Lee created the World Wide Web, which is an important part of the Internet, but not the foundational network itself.

Question 17

The integrated circuit and the concept of binary code permitted the development of the:

Accepted Answer

The integrated circuit and the concept of binary code allowed for the creation of microprocessors, which are the essential components of personal computers. The development of the personal computer revolutionized the technology industry and is a significant product of the integrated circuit and binary code. Transistors and radios predate the development of the integrated circuit, and smartphones and SMS rely on the technology developed for personal computers.

Question 18

Today, almost 3 billion people-nearly half of the world's population-are using the Internet.

Accepted Answer

According to recent statistics, almost 3 billion people are using the Internet, which is nearly half of the world's population.

Question 19

The new user interface that has the potential to replace our phones, TVs, and desktop computers is described by all of the following terms except:

Accepted Answer

The answer of The new user interface that has the...

Question 20

According to Steve Case, founder of AOL, the second wave of the Internet revolution lasting from 2000 to 2014, shifted the focus from building the Internet to building on top of it.

Accepted Answer

Steve Case did state that the second wave of the Internet revolution shifted the focus from building the Internet to building on top of it.

Quiz 15: Global Marketing and the Digital Revolution