Retail layouts are based on the notion that:
A) handling costs should be minimized.
B) storage costs should be minimized.
C) average customer visit duration should be maximized.
D) space used should be minimized.
E) sales and profitability vary directly with customer exposure to products.

Question

Quizplus · Accepted Answer

Retail layouts are designed to maximize sales and profitability by exposing customers to products. The layout is planned in such a way that it attracts customers and encourages them to explore different products. Therefore, option E is the best choice as it states that sales and profitability vary directly with customer exposure to products.

Retail Layouts Are Based on the Notion That