The primary purpose of evaluation during Phase III of the basic new products process is to:
A) develop a marketing plan.
B) create a final, full-scale prototype.
C) identify concepts that will proceed further in the development process.
D) eliminate all probable mistakes in the launch phase.

Question

Quizplus · Accepted Answer

The primary purpose of evaluation during Phase III is to identify concepts that will proceed further in the development process. This is done through testing and analysis to determine the viability and potential success of the product. The other options may be components of Phase III, but they are not the primary purpose.

The Primary Purpose of Evaluation During Phase III of the Basic