With reference to the purpose of evaluation, which of the following questions that a firm asks, tests the aspect of scalability of assessing ideas in the concept generation phase of the basic new products process?
A) Does it meet a specific customer need?
B) Does the firm have the capability to develop and launch the idea?
C) Can the firm become more efficient in production as volume increases?
D) Is there a good match corporate strategy and culture?

Question

Quizplus · Accepted Answer

The question that tests the aspect of scalability is whether the firm can become more efficient in production as volume increases. This relates to the ability of the firm to handle increased demand for the product and maintain quality while keeping costs under control. This question is relevant in the concept generation phase because it helps the firm identify ideas that have the potential for growth and profitability in the long run. Options A, B, and D are more relevant to other aspects of evaluation, such as customer needs, development capability, and alignment with corporate strategy and culture, respectively.

With Reference to the Purpose of Evaluation, Which of the Following