The evaluation issue during the launch phase in the new product development process that seeks to find out if a firm has proven itself able to make and market an item on a commercial scale is usually carried out by the evaluation task called _____.
A) market testing
B) prototype development
C) market capitalization
D) market segmentation

Question

Quizplus · Accepted Answer

Market testing is the evaluation task during the launch phase that seeks to find out if a firm has proven itself able to make and market an item on a commercial scale. Prototype development is part of the earlier design phase, market capitalization is a financial measure and not a part of the new product development process, and market segmentation is a separate task related to identifying and targeting specific customer groups.

The Evaluation Issue During the Launch Phase in the New