A product attribute that is unlimited in variety and indicates what a product does and how it works is known as the _____ of the product.
A) usability
B) feature
C) function
D) benefit
Correct Answer:
Verified
Q31: The analysis of the process by which
Q32: In developing new products, marketers must:
A) avoid
Q33: _ analysis is the name of one
Q34: The reason it is important to use
Q35: Perceptual gap mapping:
A) considers nuances and shadings
Q37: Analytical attribute techniques:
A) are used to preserve
Q38: _, often called conjoint analysis, is a
Q39: Which of the following statements is true
Q40: Product attributes used in gap analysis, which
Q41: Which of the following idea-generating techniques evolved
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