Perceptual gap mapping:
A) considers nuances and shadings of consumer responses.
B) cannot identify or evaluate interrelationships and synergies.
C) primarily deals with "conceptual leaps" critical to developing new-to-the-world products.
D) cannot be used for concept generation and new product development.

Question

Quizplus · Accepted Answer

The Answer of Perceptual gap mapping:
A) considers nuances and shadings of consumer responses.
B) cannot identify or evaluate interrelationships and synergies.
C) primarily deals with "conceptual leaps" critical to developing new-to-the-world products.
D) cannot be used for concept generation and new product development.

Perceptual Gap Mapping