After finding the important attributes on which the available products differ, gap analysis:
A) describes the product category being considered.
B) plots the findings on maps.
C) determines the geographical segmentation of the product market.
D) uses the findings to create a matrix.

Question

Quizplus · Accepted Answer

Gap analysis often involves plotting the findings on perceptual maps to visually represent where products stand in relation to each other and to identify gaps in the market.

After Finding the Important Attributes on Which the Available Products