Conjoint analysis has been shown to provide a valid early indication of ultimate product success for _____.
A) product line extensions
B) new-to-the-world products
C) product inventions
D) major innovations

Question

Quizplus · Accepted Answer

Conjoint analysis is particularly effective for product line extensions as it helps in understanding consumer preferences and trade-offs among existing attributes, which are more predictable in extensions than in entirely new or innovative products.

Conjoint Analysis Has Been Shown to Provide a Valid Early