Most salespeople feel the price objection is an attempt by the buyer to get the salesperson to lower his or her price.

Question

Quizplus · Accepted Answer

This is a common misconception among salespeople, but it is not always the case. The buyer may have legitimate concerns about the value of the product or service in relation to its price, or may simply be trying to negotiate a better deal. It is important for salespeople to address the objection and provide value justification for their pricing.

Most Salespeople Feel the Price Objection Is an Attempt by the Buyer