Shampoos sold in supermarkets and pharmacies promise various results, such as less frizz, more shine, less breakage, or more body. Shampoo marketers are using ________ segmentation.
A)benefit
B)geodemographic
C)psychographic
D)loyalty
E)demographic

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing the market based on the benefits that consumers seek from a product. In this case, shampoo marketers are segmenting based on the benefits promised by their products, such as less frizz or more shine.

Shampoos Sold in Supermarkets and Pharmacies Promise Various Results, Such