Talbots, an upscale women's clothing store, targets college-educated women between 35 and 55 years old with average household income of $75,000 or more. This is a form of ________ segmentation.
A)benefit
B)geodemographic
C)psychographic
D)demographic
E)geographic

Question

Quizplus · Accepted Answer

The segmentation criteria used in this scenario are demographic factors such as age, education, and income. Therefore, it is an example of demographic segmentation.

Talbots, an Upscale Women's Clothing Store, Targets College-Educated Women Between