The phrase "birds of a feather flock together" captures the idea of ________ segmentation.
A)geodemographic
B)benefit
C)psychographic
D)loyalty
E)geographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation is the process of dividing a population into groups based on their geographic location and demographic characteristics. The phrase "birds of a feather flock together" suggests that people who are similar in terms of their demographics are more likely to associate with each other.

The Phrase "Birds of a Feather Flock Together" Captures the Idea