When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.
A)benefit
B)geodemographic
C)psychographic
D)loyalty
E)geographic

Question

Quizplus · Accepted Answer

The branch manager is using loyalty segmentation to retain Ron as a customer by identifying him as a valued, long-time customer and providing personalized service to maintain his loyalty. Benefit segmentation is based on identifying the specific benefits that customers seek from a product or service, geodemographic segmentation is based on geographic and demographic factors, psychographic segmentation is based on personality traits and behaviors, and geographic segmentation is based on geographical factors.

When Ron Complained to His Bank's Branch Manager About the Unprofessional