The Tapestry™ Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of ________ segmentation.
A)geodemographic
B)benefit
C)psychographic
D)loyalty
E)geographic

Question

Quizplus · Accepted Answer

The Tapestry™ Segmentation system uses a combination of geographic and demographic factors to create its segmentation categories, making it an example of geodemographic segmentation.

The Tapestry™ Segmentation System Divides and Sorts Small Neighborhoods into Categories