Godiva Chocolates produces specially decorated boxes of candies for Valentine's Day, Easter, and Christmas. This is an example of ________ segmentation.
A)occasion
B)loyalty
C)geographic
D)psychographic
E)demographic

Question

Quizplus · Accepted Answer

Occasion segmentation involves dividing the market based on special events or circumstances, such as holidays or celebrations. Godiva's production of specially decorated boxes of candies for Valentine's Day, Easter, and Christmas indicates that they are using occasion segmentation to target consumers during these specific holidays.

Godiva Chocolates Produces Specially Decorated Boxes of Candies for Valentine's