In a classic example of segmentation strategy, years ago Swift Meat Company transformed turkey meat into "Butterball" turkeys. In doing so, the company
A)differentiated its product.
B)streamlined its delivery process.
C)created a new class of micromarketing.
D)defined consumers' basic needs.
E)redefined mass customization.

Question

Quizplus · Accepted Answer

By transforming turkey meat into "Butterball" turkeys, Swift Meat Company differentiated its product from other turkey meats on the market. This allowed them to target a specific segment of consumers who were looking for a higher quality, more flavorful turkey.

In a Classic Example of Segmentation Strategy, Years Ago Swift