Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn't large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?
A)substantial
B)responsive
C)profitable
D)reachable
E)realistic

Question

Quizplus · Accepted Answer

Bree is questioning whether the local market is large enough, indicating her concern about the segment's size or substantiality. This is one of the characteristics of segment attractiveness that Bree is addressing. The other options (responsive, profitable, reachable, and realistic) are not directly relevant to this scenario.

Bree Has Identified Three Potential Market Segments for Her on Demand