We often see advertisements claiming a product is made with natural ingredients, or being long-lasting. Marketers using these types of promotions are positioning their products based primarily on
A)the value proposition.
B)product attributes.
C)symbols.
D)competitive comparisons.
E)profitability.

Question

Quizplus · Accepted Answer

Marketers using promotions based on natural ingredients or long-lasting effects are highlighting specific attributes of their product in order to differentiate it from competitors and appeal to consumers seeking those qualities.

We Often See Advertisements Claiming a Product Is Made with Natural