Within a perceptual map, a(n)________ represents where a particular market segment's desired product would lie.
A)point of parity
B)strategic target
C)Tapestry cluster
D)ideal point
E)benefit centroid

Question

Quizplus · Accepted Answer

An ideal point represents where a particular market segment's desired product would lie on a perceptual map. It is the point where the product's attributes align with the consumer's ideal product.

Within a Perceptual Map, A(n)________ Represents Where a Particular Market