Maribeth has been assigned the task of identifying her company's competitor positions in the snack chip market and she also needs to determine consumer preferences for low-carb snack chips. What tool should Maribeth use to accomplish this task?
A)VALS framework
B)mass marketing
C)salient attributes
D)perceptual map
E)micromarketing

Question

Quizplus · Accepted Answer

A perceptual map would allow Maribeth to visually display the positions of her company's competitors in the snack chip market and determine the preferences of consumers for low-carb snack chips. It allows her to compare products based on different attributes and show how they are perceived by consumers.

Maribeth Has Been Assigned the Task of Identifying Her Company's