A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n)consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.
A)external-locus-of-control
B)high-involvement
C)low-involvement
D)reciprocal
E)habitual

Question

Quizplus · Accepted Answer

High-involvement consumers have a high level of interest in the product or service and are more likely to pay attention and engage in deeper processing, leading to stronger attitudes and purchase intentions. On the other hand, low-involvement consumers have a low level of interest and are more likely to make decisions based on minimal information, while habitual consumers have already established a routine of purchasing a particular product or service without much thought or consideration. External-locus-of-control and reciprocal are unrelated terms that do not pertain to the level of consumer involvement in the buying decision.

A Consumer's Buying Decision Depends on the Consumer's Level of Involvement