Question 1

Last semester, Kyle bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide today how and where to purchase his books. Kyle will most likely engage in a(n)________ process.
A)impulse buying
B)limited problem-solving
C)extended problem-solving
D)ritual consumption
E)affective decision

Accepted Answer

Limited problem-solving involves making a purchasing decision based on some prior experience but still considering other options. Kyle has prior experience buying textbooks over the internet and saving money, but he may still consider other options before making his final decision.

Question 2

The consumer's level of involvement can lead to two types of buying decisions: ________ or ________.
A)extended problem solving; limited problem solving
B)culturally influenced; autonomous
C)economic; social
D)physiological\safety; esteem\self-actualization
E)habitual; extended

Accepted Answer

The consumer's level of involvement can lead to either extended problem solving or limited problem solving. Extended problem solving occurs when the consumer is highly involved in the decision-making process and takes a significant amount of time and effort to make a decision. Limited problem solving occurs when the consumer has a low level of involvement and makes a quick and simple decision without much research or thought.

Question 3

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

Accepted Answer

The answer of Harley-Davidson knows that many of its customers...

Question 4

Gail must decide which college to attend. This will be the most important, riskiest, and most expensive decision she will ever make. She will be engaged in
A)low-involvement decision making.
B)extended problem solving.
C)habitual decision making.
D)prepurchase dissonance.
E)limited problem solving.

Accepted Answer

Gail's decision to choose a college is a high-involvement decision as it requires significant investment of time, money, and effort. It is also a risky decision as it can impact her future career prospects. Hence, Gail is likely to engage in extended problem-solving to carefully evaluate her options before making a decision.

Question 5

To attract and maintain habitual purchasers, marketers spend considerable effort
A)analyzing consumer data for postpurchase dissonance signals.
B)creating strong brands and store loyalty.
C)cultivating cultural decision making.
D)reducing financial risk and increasing psychological payout.
E)offering alternative brands.

Accepted Answer

Creating strong brands and store loyalty is a proven method for attracting and maintaining habitual purchasers. This involves building a strong brand image that resonates with the consumer, providing excellent customer service, and incentivizing repeat purchases through loyalty programs or special offers.

Question 6

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect purchasing decisions.
A)shopping
B)social
C)theoretical
D)external
E)temporal

Accepted Answer

The saying implies that the timing of when you shop (temporal state) can affect your decisions, as being hungry may lead to buying more than needed.

Question 7

Shailene decides to make a donation to the Autism Research Institute. Which component of Shailene's attitude toward autism research does this represent?
A)behavioral component
B)affective component
C)cognitive component
D)affordable component
E)connected component

Accepted Answer

Shailene's donation to the Autism Research Institute represents her behavioral component of attitude toward autism research. This component relates to her actions or behavior towards the object of her attitude.

Question 8

Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions.
A)cognitive
B)social
C)theoretical
D)temporal
E)physical

Accepted Answer

The answer of Many states have laws regulating the prices...

Question 9

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

Accepted Answer

The answer of What is the difference between a functional...

Question 10

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n)consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.
A)external-locus-of-control
B)high-involvement
C)low-involvement
D)reciprocal
E)habitual

Accepted Answer

High-involvement consumers have a high level of interest in the product or service and are more likely to pay attention and engage in deeper processing, leading to stronger attitudes and purchase intentions. On the other hand, low-involvement consumers have a low level of interest and are more likely to make decisions based on minimal information, while habitual consumers have already established a routine of purchasing a particular product or service without much thought or consideration. External-locus-of-control and reciprocal are unrelated terms that do not pertain to the level of consumer involvement in the buying decision.

Question 11

The three components of an attitude are
A)cognitive, affective, and behavioral.
B)connected, applicable, and bearable.
C)confident, achievable, and believable.
D)consistent, affordable, and particular.
E)controlled, uncontrolled, and visible.

Accepted Answer

The cognitive component refers to beliefs and thoughts about the object or situation, the affective component refers to emotions and feelings towards it, and the behavioral component refers to one's actions or intentions towards it. These three components work together to form an overall attitude.

Question 12

Which purchase situation best exemplifies limited problem solving?
A)a tour package by a seasoned traveler
B)a used car by a new driver
C)a house by first-time homeowner
D)coffee to go by a regular coffee drinker
E)a location for a large wedding reception

Accepted Answer

The answer of Which purchase situation best exemplifies limited problem...

Question 13

Limited problem solving usually relies on
A)past experience more than on external information.
B)situational stimuli and attitudes.
C)external searches for information.
D)financial analysis of performance risk.
E)evaluation of the universal set.

Accepted Answer

Limited problem solving often relies on past experiences rather than extensive external information searching. This approach is typically used for decisions that are not considered highly significant and where the individual feels that their past experiences provide sufficient guidance.

Question 14

Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make
A)impulse purchases.
B)limited problem-solving decisions.
C)extended problem-solving decisions.
D)ritual consumption purchases.
E)affective alternative decisions.

Accepted Answer

Moving products around and separating related products encourages consumers to spend more time browsing and increases the chances of them making impulsive purchases.

Question 15

RaeAnne lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. RaeAnne is at which level in Maslow's hierarchy of needs?
A)self-actualization
B)safety
C)love
D)esteem
E)physiological

Accepted Answer

RaeAnne's lack of concern for material possessions suggests that she is not motivated by fulfilling physiological, safety, love, or esteem needs, but rather by higher-level needs such as personal growth and self-fulfillment, which fall under self-actualization in Maslow's hierarchy.

Question 16

Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives.
A)compensatory decisions
B)personal problem solving
C)extended problem solving
D)reference group consumption
E)habitual decision making

Accepted Answer

The term "habitual decision making" refers to consumers who make purchases out of habit, without giving much thought or consideration to alternative options. Marketers love these types of consumers because they are more likely to stick with a particular brand or product, providing a stable customer base for the company.

Question 17

After her first year in college, Maria wants to decide on a major. What internal and external sources of information can she use to help her in making a decision?

Accepted Answer

The answer of After her first year in college, Maria...

Question 18

You are shopping for a new cell phone. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Accepted Answer

The answer of You are shopping for a new cell...

Question 19

Garrett, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Garrett trying to work on?
A)esteem
B)physiological
C)safety
D)love
E)self-actualization

Accepted Answer

Garrett is trying to fulfill his need for belongingness and acceptance, which falls under the "love" category in Maslow's hierarchy of needs. This level encompasses interpersonal relationships and feelings of belonging.

Question 20

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?
A)safety
B)love
C)esteem
D)self-actualization
E)physiological

Accepted Answer

Maslow's Hierarchy of Needs lists safety and security as one of the most basic human needs, and a home security company is directly catering to that need by providing products that ensure the safety of one's home and family.

Quiz 6: Consumer Behavior

Last semester, Kyle bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide today how and where to purchase his books. Kyle will most likely engage in a(n) ________ process.

The consumer's level of involvement can lead to two types of buying decisions: or .

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

Gail must decide which college to attend. This will be the most important, riskiest, and most expensive decision she will ever make. She will be engaged in

To attract and maintain habitual purchasers, marketers spend considerable effort

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect purchasing decisions.

Shailene decides to make a donation to the Autism Research Institute. Which component of Shailene's attitude toward autism research does this represent?

Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions.

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

The three components of an attitude are

Which purchase situation best exemplifies limited problem solving?

Limited problem solving usually relies on

RaeAnne lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. RaeAnne is at which level in Maslow's hierarchy of needs?

Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives.

After her first year in college, Maria wants to decide on a major. What internal and external sources of information can she use to help her in making a decision?

You are shopping for a new cell phone. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Garrett, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Garrett trying to work on?

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?