Question 1

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

Accepted Answer

The answer of An Uncle Ben's box of rice has...

Question 2

At almost every major university, some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

Accepted Answer

The answer of At almost every major university, some group...

Question 3

When you block people you don't know from viewing your Instagram, you are responding to a need for
A)privacy.
B)enhanced information flow.
C)demographics.
D)marketing contact.
E)sustainability.

Accepted Answer

Blocking people you don't know from viewing your Instagram is a way to protect your privacy and limit access to your personal information and photos. By doing so, you reduce the risk of unwanted attention, harassment, or stalking.

Question 4

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through
A)increased choices.
B)higher prices.
C)protection from false advertising.
D)fair debt collection practices.
E)fewer competitors.

Accepted Answer

Laws that prevent monopolies or alliances that harm competition promote a more competitive marketplace, leading to increased choices for consumers. With more companies competing, consumers have more options to choose from, which can result in lower prices and better quality products/services.

Question 5

How can marketers identify potential opportunities?

Accepted Answer

The answer of How can marketers identify potential opportunities?...

Question 6

Describe the buying power and characteristics of the Hispanic consumer.

Accepted Answer

The answer of Describe the buying power and characteristics of...

Question 7

Gail is a general practice physician. Her office includes nurses, clerical assistants, and a physician's assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Gail's corporate partners and how do they help or hinder her efforts to create value?

Accepted Answer

The answer of Gail is a general practice physician. Her...

Question 8

The political\legal environment comprises political parties, governmental organizations, and
A)legislation and laws.
B)citizens.
C)interest groups.
D)for-profit and nonprofit businesses.
E)international influences.

Accepted Answer

The political/legal environment includes legislation and laws, as these are created and enforced by governmental organizations and are influenced by political parties.

Question 9

Sasha is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Sasha monitor and manage?

Accepted Answer

The answer of Sasha is the new marketing director for...

Question 10

What is an example of a social trend?
A)thrift
B)health and wellness
C)environmental legislation
D)economic concerns
E)technological advances

Accepted Answer

Social trends refer to patterns of change in society's behaviors and attitudes. Health and wellness is a social trend as it reflects a growing societal focus on maintaining physical and mental health.

Question 11

Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?
A)Northern European
B)Middle Eastern
C)Hispanic
D)Asian American
E)African American

Accepted Answer

Asian Americans tend to have higher levels of education, higher incomes, and are more likely to be employed in professional or managerial positions. This represents a potential marketing opportunity for firms targeting this demographic group.

Question 12

Kinson Supply Corp. wants to free up some of its employees for other tasks and decides to automate the warehouse by using programmed machines to pick items to be shipped. Which technological advancement is Kinson Supply using?
A)robotics
B)JIT inventory systems
C)Big Data
D)greenwashing
E)artificial intelligence

Accepted Answer

Kinson Supply Corp. is using robotics to automate the warehouse and pick items to be shipped.

Question 13

In some lower socioeconomic U.S. communities, there are groups of people who don't have access to fresh food options. They might shop at convenience stores where only packaged foods are available and there are no fresh fruits or vegetables. The nearest grocery store is many miles away and not accessible. These communities are referred to as
A)green markets.
B)sustenance seekers.
C)half food districts.
D)food deserts.
E)greenwashing.

Accepted Answer

These communities are commonly known as "food deserts," which are areas where it is difficult to find affordable and fresh fruits and vegetables. This often occurs in low-income neighborhoods where residents cannot access grocery stores that offer fresh produce. People in food deserts are more likely to suffer from diet-related health problems such as obesity and diabetes, as they may only have access to processed and fast foods.

Question 14

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

Accepted Answer

The answer of Marketers in the United States are learning...

Question 15

If the inflation rate in Mexico was twice the rate in the United States, but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant, which of the following would be true?
A)The high inflation rate in Mexico would increase its citizens' purchasing power.
B)The high inflation rate in Mexico would mean that its products would cost less overall.
C)Mexican products would be less expensive, while U.S.-made products would become comparatively more expensive.
D)Mexican products would be more expensive, while U.S.-made products would become comparatively less expensive.
E)U)S.-made products would become less attractive to purchase.

Accepted Answer

If the inflation rate in Mexico is twice that of the United States but the exchange rate remains constant, this means that the purchasing power of the peso has decreased. Mexican products would become more expensive due to inflation, while U.S.-made products would become relatively cheaper. Therefore, Mexican products would be comparatively more expensive than U.S.-made products, leading to a decrease in their demand. This would cause Mexican citizens to have to pay more for goods while U.S. citizens get relatively lower prices, leading to a decrease in Mexican purchasing power.

Question 16

Nest thermostats allow consumers to control the temperature in their home by using the app on their phone. The Nest also "learns" the patterns of a household and adjusts the temperature based on this information. Like other smart-home devices, the Nest is part of a group of products that represent
A)groupthink.
B)cloud computing.
C)demographics.
D)the Internet of Things.
E)Big Data.

Accepted Answer

The Nest thermostat is categorized as an Internet of Things (IoT) device, which refers to the interconnected network of physical devices, vehicles, and other objects that are embedded with software, sensors, and connectivity to exchange data with other devices and systems over the internet. The Nest learns and adjusts automatically based on the user's behavior, which is an example of a smart-home technology that is enabled by the IoT.

Question 17

Advertisements for Subway's Fresh Fit for Kids meal features a child being active, swinging on a tire swing. This ad is in direct response to which social trend?
A)environmentalism
B)outdoor recreation
C)health and wellness
D)green marketing
E)sustainable farming

Accepted Answer

The advertisement is promoting Subway's Fresh Fit for Kids meal as a healthy option for children. The focus on a child being active and playing outside reinforces the message of promoting health and wellness.

Question 18

Amazon's Alexa is just one of many examples of how companies are using ________ in their marketing efforts.
A)Big Data
B)artificial intelligence
C)social media
D)online marketing
E)greenwashing

Accepted Answer

The question specifically mentions Alexa, which is an AI-powered device. Therefore, the answer is B, artificial intelligence. The other options may also play a role in some companies' marketing efforts, but they are not specifically mentioned in the question.

Question 19

Quick-Bite Burgers used to wrap the burgers in a foil pack and then place that into another plastic container before serving to the customer. This year the company is using waste-free measures to serve its burgers. Which social trend is the restaurant responding to?
A)health and wellness
B)demographics
C)food deserts
D)artificial intelligence
E)sustainability

Accepted Answer

The shift towards waste-free measures indicates that Quick-Bite Burgers is responding to the social trend of sustainability.

Question 20

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? Based on their age, what might be some products that they would be interested in?

Accepted Answer

The answer of Baby Boomers represent a tremendous opportunity for...

Quiz 5: Analyzing the Marketing Environment

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

At almost every major university, some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

When you block people you don't know from viewing your Instagram, you are responding to a need for

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

How can marketers identify potential opportunities?

Describe the buying power and characteristics of the Hispanic consumer.

The political\legal environment comprises political parties, governmental organizations, and

Sasha is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Sasha monitor and manage?

What is an example of a social trend?

Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

Kinson Supply Corp. wants to free up some of its employees for other tasks and decides to automate the warehouse by using programmed machines to pick items to be shipped. Which technological advancement is Kinson Supply using?

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

If the inflation rate in Mexico was twice the rate in the United States, but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant, which of the following would be true?

Nest thermostats allow consumers to control the temperature in their home by using the app on their phone. The Nest also "learns" the patterns of a household and adjusts the temperature based on this information. Like other smart-home devices, the Nest is part of a group of products that represent

Advertisements for Subway's Fresh Fit for Kids meal features a child being active, swinging on a tire swing. This ad is in direct response to which social trend?

Amazon's Alexa is just one of many examples of how companies are using ________ in their marketing efforts.

Quick-Bite Burgers used to wrap the burgers in a foil pack and then place that into another plastic container before serving to the customer. This year the company is using waste-free measures to serve its burgers. Which social trend is the restaurant responding to?

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? Based on their age, what might be some products that they would be interested in?