Question 1

Describe the three stages of the social media engagement process.

Accepted Answer

The answer of Describe the three stages of the social...

Question 2

Briefly describe the three-stage process for engaging customers using social and mobile media.

Accepted Answer

The answer of Briefly describe the three-stage process for engaging...

Question 3

Suppose that a food delivery company near campus wants to use social media to get more people to use their services. The manager plans to offer a 25% one-time discount to anyone who "likes" the company's Facebook page. In this situation, how would you measure the conversion rate?

Accepted Answer

The answer of Suppose that a food delivery company near...

Question 4

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Accepted Answer

The answer of Suppose that a restaurant near campus wants...

Question 5

List and describe the seven primary motivations for mobile app usage.

Accepted Answer

The answer of List and describe the seven primary motivations...

Question 6

List and describe the four basic ways of generating revenue from apps.

Accepted Answer

The answer of List and describe the four basic ways...

Question 7

What are page views, and why might a blogger want to see a report showing page views for the different pages of a blog?

Accepted Answer

The answer of What are page views, and why might...

Question 8

Burger King has become known for launching edgy-and often risky-advertising and social media campaigns. How might Burger King use sentiment analysis to gain insights into consumers' reactions to a new ad campaign?

Accepted Answer

The answer of Burger King has become known for launching...

Question 9

Describe the Wheel of Social Media Engagement.

Accepted Answer

The answer of Describe the Wheel of Social Media Engagement....

Question 10

Explain the concept of "showrooming" including what type of app it is associated with and what primary motivation need it fulfills.

Accepted Answer

The answer of Explain the concept of "showrooming" including what...

Question 11

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

Accepted Answer

The answer of Select four of the seven primary motivations...

Question 12

List, in order, the steps involved in developing a social media marketing campaign.

Accepted Answer

The answer of List, in order, the steps involved in...

Question 13

Provide an example of how a company, such as Coca-Cola, might engage a customer through the use of beacon technology.

Accepted Answer

The answer of Provide an example of how a company,...

Quiz 3: Digital Marketing: Online, Social, and Mobile