One of the potential benefits to a firm of introducing new-to-the-world products or services is
A)cost savings.
B)late majority marketing.
C)establishment of a completely new market.
D)the ability to avoid paying pioneers for new product development.
E)the ability to capitalize on existing consumer preferences.

Question

Quizplus · Accepted Answer

Introducing a new-to-the-world product or service can lead to the establishment of a completely new market, creating a first mover advantage and potential for significant profits.

One of the Potential Benefits to a Firm of Introducing