The process by which the use of a new product or service spreads throughout a market group is referred to as
A)new product introduction.
B)lead user dispersion.
C)diffusion of innovation.
D)the product life cycle.
E)product development diffusion.

Question

Quizplus · Accepted Answer

The process of the use of a new product or service spreading throughout a market group is known as diffusion of innovation. This process involves the different stages of adoption by consumers, from early adopters to laggards. The theory behind diffusion of innovation explains how and why people adopt a new product or idea, and is often used by marketers to develop strategies to promote the acceptance and adoption of their products.

The Process by Which the Use of a New Product