Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles. At the end of the survey, respondents were asked to provide demographic information, including age. Responses concerning preferences were strikingly similar for each group within a specific five-year age range. What is this a result of?
A) income effect
B) life-cycle effect
C) cohort effect
D) global-generation effect

Question

Quizplus · Accepted Answer

The cohort effect is observed when a group of individuals who share a common characteristic (in this case, a specific five-year age range) exhibit similar preferences or behaviors, likely due to shared experiences or cultural influences.

Ford Motor Company Surveyed 10,000 Customers to Analyze Their Needs