When can product-usage segmentation be an important tool for marketers?
A) as they attempt to eliminate competition
B) as they attempt to identify heavy users
C) as they attempt to reduce costs from 80 percent to 20 percent
D) as they attempt to increase profitability

Question

Quizplus · Accepted Answer

Product-usage segmentation is important for identifying heavy users because it allows marketers to focus on the segment of consumers who use the product most frequently, which can help in tailoring marketing strategies and increasing sales.

When Can Product-Usage Segmentation Be an Important Tool for Marketers