What is psychographic segmentation based on?
A) quantitative side of the consumer demographic analysis
B) quantitative side of the consumer geographic analysis
C) individual's residential patterns and life cycle preferences
D) group's psychological characteristics, values, and lifestyles

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on the psychological characteristics, values, attitudes, interests, and lifestyles of consumers. This approach goes beyond simple demographics to understand deeper aspects of consumer behavior and preferences.

What Is Psychographic Segmentation Based On