How does the VALS system categorize consumers who are influenced by symbols of success?
A) action-motivated
B) achievement-motivated
C) principle-motivated
D) self-expression motivated

Question

Quizplus · Accepted Answer

The VALS (Values and Lifestyles) system categorizes consumers who are influenced by symbols of success as achievement-motivated. This group values products and services that signify success to their peers.

How Does the VALS System Categorize Consumers Who Are Influenced