Which of the following describes the 80/20 principle?
A) Market segmentation succeeds about 80 percent of the time and fails 20 percent.
B) Roughly 80 percent of total product sales come from 20 percent of customers.
C) Roughly 80 percent of the market segment is tapped and 20 percent has not yet been reached.
D) Roughly 80 percent of the market can be segmented and 20 percent cannot.

Question

Quizplus · Accepted Answer

The 80/20 principle, also known as the Pareto Principle, suggests that roughly 80 percent of effects come from 20 percent of causes. In the context of sales and marketing, it often translates to about 80 percent of sales coming from 20 percent of customers.

Which of the Following Describes the 80/20 Principle