Which statement best describes an undifferentiated marketing strategy?
A) It involves developing different marketing mixes for different segments.
B) It benefits from the control and efficiency of short production runs.
C) It is also known as a concentrated marketing strategy.
D) It is efficient from a production point of view.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy ignores market segment differences and targets the whole market with one offer, focusing on what is common in the needs of consumers rather than on what is different. This approach is efficient from a production standpoint because it allows for long production runs of a single product or service, leading to economies of scale.

Which Statement Best Describes an Undifferentiated Marketing Strategy