Question 1

In terms of consumer behaviour, Quebecers usually prepare a shopping list in advance, are avid users of bath and beauty products, and have the highest consumption rates per capita of beer and wine.

Accepted Answer

Quebecers are known for their distinct consumer behavior which includes preparing shopping lists in advance, high usage of bath and beauty products, and leading in per capita consumption of beer and wine in Canada. This reflects cultural preferences and lifestyle choices prevalent in the province.

Question 2

By 2013, roughly 30 percent of Canadians will belong to a group that classifies itself as a visible minority.

Accepted Answer

The question states that "By 2013, roughly 30 percent of Canadians will belong to a group that classifies itself as a visible minority." This means that 30% of Canadians will be visible minorities, which is true.

Question 3

If a middle manager buys a SAAB car because several top executives in the firm own SAABs, this demonstrates the influence of membership groups.

Accepted Answer

Membership groups are groups to which an individual belongs and whose norms and values influence the individual's behavior. In this case, the middle manager is influenced by the top executives, who are part of the same organization, a membership group.

Question 4

While some cultural values change over time, individual basic core values do not.

Accepted Answer

Individual basic core values are deeply ingrained and stable over time, reflecting fundamental human needs and aspirations.

Question 5

Canada's population is becoming more homogeneous as ethnic and racial minority groups continue to diminish in size.

Accepted Answer

Canada's population is becoming more diverse, not more homogeneous, as the size and proportion of ethnic and racial minority groups continue to grow.

Question 6

Young Chinese Canadians are often early adopters who like high-end products and relate best to advertising and marketing in their own language.

Accepted Answer

Young Chinese Canadians, like many other cultural groups, often show a preference for high-end products and are more receptive to advertising and marketing that is presented in their own language, as it resonates more with their cultural and linguistic identity. This trend is observed in various multicultural markets where tailored marketing strategies significantly impact consumer behavior.

Question 7

French-speaking Canadian communities are a homogenous group.

Accepted Answer

French-speaking Canadian communities are diverse, including Quebecois, Acadians, and other groups, each with its own distinct culture, history, and dialects.

Question 8

Understanding culture alone will not lead a marketer to success; understanding microculture is just as essential.

Accepted Answer

Understanding microcultures, which are subgroups within larger cultures with their own distinct values, practices, and preferences, is crucial for marketers to tailor their strategies effectively and connect with diverse consumer segments.

Question 9

Status is the relative prominence of an individual who is not a member of a particular reference group.

Accepted Answer

Status refers to the relative prominence, importance, or prestige a person holds in society or within a group, and it can apply to members of a particular reference group as well as to those outside it.

Question 10

The Quebec market has many different lifestyle types, which have significantly different product and activity preferences to the populations in other provinces.

Accepted Answer

Quebec's unique cultural, linguistic, and historical background contributes to distinct lifestyle preferences and consumer behaviors compared to other Canadian provinces, affecting product and activity choices.

Question 11

While some cultural values change over time, the so-called "core values" in Canadian culture do not.

Accepted Answer

Core values are the fundamental beliefs and principles that guide a culture and are generally considered to be stable and enduring over time.

Question 12

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product name.

Accepted Answer

The statement correctly points out that Chevrolet's use of the name "Nova" in Mexico was a linguistic error, as "no va" means "won't go" in Spanish.

Question 13

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

Accepted Answer

French Canada is considered one of Canada's two main cultural groups, alongside English Canada, due to its distinct language, history, and cultural practices, making it significantly different from the rest of Canada.

Question 14

Norms are the values, attitudes, and behaviours that a group deems appropriate for its members.

Accepted Answer

Norms are indeed the standards and guidelines that a group establishes to dictate appropriate values, attitudes, and behaviors for its members, guiding how they should act and interact within the group.

Question 15

Microcultures are groups within a larger culture that have their own distinct modes of behaviour.

Accepted Answer

Microcultures are indeed smaller groups within a larger culture that maintain their own unique behaviors, traditions, and values, distinguishing them from the broader culture.

Question 16

Canada has more than 80 ethnic groups.

Accepted Answer

Canada is a multicultural country with over 80 ethnic groups represented among its population, reflecting a wide range of ancestries, languages, and cultures.

Question 17

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

Accepted Answer

This statement is not always true as cultural and economic differences among countries can greatly affect the success of marketing strategies. What works in one country may not necessarily work in another. Adaptation and localization are important factors to consider when expanding into international markets.

Question 18

The basic core values of a culture are highly dynamic and flexible.

Accepted Answer

The basic core values of a culture are generally stable and resistant to change, as they are deeply ingrained in the society and passed down through generations.

Question 19

Even though Europe is becoming a single economic unit, cultural differences will continue to define multiple markets.

Accepted Answer

Despite economic integration, cultural differences among countries in Europe are deeply rooted and continue to influence consumer behavior, marketing strategies, and business practices, thus defining multiple distinct markets within the continent.

Question 20

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

Accepted Answer

The "twin bed" theory by Jacques Bouchard suggests that Quebecers have a unique cultural identity, implying that global marketing campaigns need to be adapted to resonate with Quebec's distinct culture, rather than using a one-size-fits-all approach.

Quiz 5: Consumer Behaviour