Which of the following prescriptions is part of the presentation strategy?
A)Build a strong prospect base by analyzing qualified customers.
B)Prepare a presale presentation plan needed to meet objectives.
C)Assume a role of mentor and associate.
D)Project a positive sales image.
E)Focus on relationships.

Question

Quizplus · Accepted Answer

The prescription of preparing a presale presentation plan is a part of the presentation strategy, as it helps in meeting the objectives of the presentation by planning and organizing the content and delivery of the presentation.

Other options listed are also important strategies in sales, but they do not specifically relate to the presentation strategy. For example, building a strong prospect base is a part of the prospecting strategy, assuming a role of mentor and associate is a part of the relationship-building strategy, projecting a positive sales image is a part of personal selling strategy, and focusing on relationships is a part of the relationship-building strategy.

Which of the Following Prescriptions Is Part of the Presentation