If a customer needs a solution the salesperson does not have available,recommending a competing company's solution will most likely:
A)increase the customer's trust in the salesperson
B)destroy the customer's relationship with the salesperson
C)lead to a joint partnership between the two firms
D)persuade the customer to buy the salesperson's solution
E)reinforce the need to engage in more transactional sales

Question

Quizplus · Accepted Answer

Recommending a competing company's solution shows honesty and puts the customer's needs first, which can increase their trust in the salesperson. This can ultimately strengthen the relationship between the customer and salesperson.

If a Customer Needs a Solution the Salesperson Does Not