Angie Meecham works at the CosMetRx counter at a high-end department store. Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used. Angie always says that she's "in the business of making women feel good about how they look."
-Which need-satisfaction strategy does Angie most likely use?
A)reminder
B)canned
C)persuasion
D)adaptive
E)informative

Question

Quizplus · Accepted Answer

Angie's goal is to not only give a facial and makeover, but also to sell the CosMetRx products she used during the session. By emphasizing how the products will make the customer feel good about their appearance, she is using persuasion as her need-satisfaction strategy.

Angie Meecham Works at the CosMetRx Counter at a High-End