Achieving a marketplace advantage by teaming up with another company whose products or services fit well with your own is referred to as a:
A)marketing strategy
B)customer strategy alliance
C)sales strategy
D)strategic selling alliance
E)successive sales alliance

Question

Quizplus · Accepted Answer

A strategic selling alliance is specifically designed to achieve a marketplace advantage by teaming up with another company whose products or services complement yours. This collaborative effort can help both companies expand their customer base and increase sales.

Achieving a Marketplace Advantage by Teaming Up with Another Company