Roni Harris, a college student in the business department of her local university, originally planned to major in accounting. However, she discovered an interest in product marketing and sales and is taking courses in these areas.
-In Roni's new sales job with Compu-Tex,she talks with a prospect who is strongly interested in the product,but does not have the budget to purchase a full-year subscription. When Roni reports this to her manager,her manager says,"Turn it into a win-win!"The sales manager most likely wants Roni to:
A)sell the product to the customer at wholesale cost
B)work with the customer to sell a length of subscription the customer can afford
C)work with the research and finance departments to find a way to reduce overall costs
D)ask the prospect for a referral so that the time spent with this prospect won't be a loss
E)express appreciation to the prospect for considering the proposal and then find a new lead

Question

Quizplus · Accepted Answer

The sales manager's directive is to turn the situation into a win-win, which means finding a way to satisfy the customer's interest in the product while also meeting the company's sales goals. Working with the customer to sell a length of subscription they can afford allows the customer to benefit from the product while still providing revenue for the company. This creates a win-win situation for both parties.

Roni Harris, a College Student in the Business Department of Her