The three prescriptions for developing a customer strategy focus on(1)the customer's buying process,(2)why customers buy,and(3)negotiating the transaction.

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The three prescriptions for developing a customer strategy typically focus on understanding the customer's buying process, understanding why customers buy (their needs, wants, and pain points), and creating value propositions that align with customer needs, rather than just negotiating the transaction.

The Three Prescriptions for Developing a Customer Strategy Focus On(1)the