
Grackin Corporation is expanding into a new territory in which they are not as well-known as they are in their current territories. As part of this new push, the sales director decides to use a strategy that involves making aggressive cold-calls and hosting frequent educational seminars.
-After an educational seminar,Grackin sales representatives are excited because they experience a major increase in the number of potential prospects. However,Anita,the Grackin sales manager,makes the following statement to the sales team:"The sheer number of prospects a sales representative cultivates does not necessarily indicate the quality of the sales representative's pipeline."What does Anita most likely mean?
A)A sales representative's pipeline is considered high quality when it contains prospects in multiple industries.
B)Prospects are only valuable if they are qualified,so a few qualified prospects are better than many unqualified ones.
C)Of all the prospects in a sales representative's pipeline,the only ones of value are the ones that make referrals to other buyers.
D)Prospects are more valuable at different points in the pipeline,so it is impossible to determine the value of a sales representative's pipeline.
E)A sales representative who works harder to convince prospects to buy will have a more valuable pipeline than one who simply tries to fill prospects' needs.
Correct Answer:
Verified
Q37: Cold calls should not be used to
Q38: Cold calling can be an effective technique
Q39: A key concept in networking is to:
A)follow
Q40: Educational seminars are most likely a good
Q41: A sales manager runs what she calls
Q43: How could the sales representative use CRM
Q44: Sales intelligence is another term for sales
Q45: Qualifying is the first opportunity to consider
Q46: What is qualifying? What are the basic
Q47: Marco, a salesperson, prospects for new customers
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