Question 1

Every day we can see local car dealerships advertising on television. What are the advantages and disadvantages of television advertising for local car dealerships?

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Question 2

To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

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Question 3

Create a sales promotion to promote your university bookstore.

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Question 4

Almost everyone in advertising agencies wants to be part of the creative team, coming up with potential award-winning ads. What admonition needs to be considered when creating advertisements and why?

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Question 5

Tyrone runs an ice cream shop on the pier in Atlantic City, New Jersey. Tyrone closes his business in winter, when the weather turns cold. What type of advertising schedule should Tyrone use?

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Question 6

Describe an example of a product placement you have recently seen, and if it was effective.

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Question 7

What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?

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Question 8

Why is tracking the impact of an advertising campaign challenging?

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Question 9

Which of the two types of appeals does each of these ads represent?

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Quiz 18: Advertising, Public Relations, and Sales Promotions